One brand. Two channels. Zero incumbent competition. The Grata is building the category leader in a market that does not yet have one.
These are our parents and grandparents. The people who raised us, who showed up for us, who gave us everything. And right now, most of them have nowhere to go. Salons refuse them. Doctors overlook them. They hide in silence. The Grata was built because they deserve better.
Toenail fungus affects tens of millions of Americans. Prevalence increases sharply with age. Nail salons refuse service. Doctors rarely treat it. Clients are left with shame, pain, and nowhere to go.
Americans affected by toenail fungus
National brands in this category
Americans turning 65
Both channels reinforce brand loyalty. Every client who enters through one channel becomes a customer of the other.
A curated brick-and-mortar foot wellness studio. Luxury spa aesthetic with clinical-grade sterilization protocols. Franchise-ready model targeting women 40+. Revenue from restoration packages, memberships, recurring maintenance, retail, and Grata Box upsell.
Flywheel: Every studio client goes home with a Grata Box subscription.
A shippable OTC toenail restoration kit sold direct-to-consumer via e-commerce with monthly subscription resupply. B2B white-label channel for clinics and spas nationwide. Revenue from kit sales, subscription resupply, and white-label licensing.
Flywheel: Box subscribers become studio clients when locations open near them.
Launch the first Grata studio in Utah County alongside direct-to-consumer Grata Box sales. Prove the model, refine the protocol, document the operating system.
Expand to additional owned locations. Launch white-label Grata Box for clinics and spas. Build the franchise playbook.
License the brand, protocol, training, supply chain, and built-in Grata Box integration as a turnkey franchise system. Franchisees purchase product supply exclusively through The Grata.
We are seeking a capital partner who also brings operational leadership — someone prepared to step into a CEO or COO role and help build the day-to-day engine while Dr. Gourley drives brand strategy, protocol development, and franchise architecture.
This is not a passive investment. It is an invitation to co-build the category leader in a market with zero incumbent competition.
Seed round details, equity structure, and role scope are available upon mutual interest. Start with the documents below.
A single-page overview of the opportunity, market, model, and ask.
View One-SheetThe complete business proposal including market analysis, financial projections, and operational strategy.
View Business PlanA visual presentation of the brand, model, and growth trajectory.
Coming SoonDr. Gourley walks through the vision, the model, and the invitation.
Coming SoonReach Dr. Gourley directly. All inquiries are held in strict confidence.